Brazilian Independence

Brazilian Independence A critical review of â€Å"The Cambridge History of Latin America (From Idependence to c. 1870), By Leslie Bethell In this paper I will explain and highlight main arguments of Brazilian independence according to Leslie Bethell. The Brazilian independence was certainly not as violent as in the other Latin American countries and the independence was a final product of many events and influences.I will go through the economic situation Brazil was facing in terms of export and imports, followed by the installment of Portuguese Dom Joao in Rio de Janeiro, because of the Napoleon wars going on in Europe at the time and finally concluding on what finally gave Brazil independence in 1822. Economically, Brazil was major compared to its colonizer, Portugal. Brazil had the population the area and the natural resources to become a success, which they definitely was, but with a Portuguese exploitation of exports and population.Portugal was highly dependent on Brazilian exp orts and had a hard time providing Brazil with manufactured goods, an element Britain had a major role in. Brazil exported and still exports massive amounts of sugar to Portugal and later on, coffee and cotton became an important export, not to forget gold from Minas Gerais. It was basically hard for Portugal to justify the occupation of this new land of opportunities. The creation of a national identity that would help Brazilians to gain independence was definitely an important factor to the process.Some claim that the victory over the Dutch in 1654 was a major input and inspiration for the Brazilians. The Brazilian education and information system was although not on Brazilian territory and the minority of people that could afford it went to Europe for university. The economic, political and intellectual situation, led to massive criticisms due to the mercantile systems, its restrictions on trade, the heavy duty taxation on Brazil and also the high prices on manufactured goods wer e up for a beating.The reason why Portugal was able to hold on to Brazil was not because of military power and high oppressiveness as seen in other Latin American countries under Spanish rule, but because of the Portuguese crown Dom Joao and Portugals supply of stability in Brazil. The dissatisfaction should although not be exaggerated – the locals where in comparison much more involved with the formation and implementation of legislation just to mention one and Portuguese settlement had happened gradual, so prominent landowners were most likely first generation Brazilians, giving less incentives for rebellion and riots.All in all, Brazilians were better off than the other colonized countries in Latin America. Napoleon wars and moving Dom Joao With the Napoleon wars going on in Europe and many countries giving up their colonies, Brazil was kept in Portuguese hands. The Portuguese leader Dom Rodrigo de Sousa Coutinho, saw early on that Brazilian independence was just a matter of time. Therefore he suggested that regent Dom Joao should give up his residence in Portugal and move the apparatus to Brazil as a final option instead of being taken over by Napoleon.On August 12th 1807 Napoleon issued an ultimatum to the Portuguese foreign minister, he could either; close the ports to British ships, imprison all English residents and confiscate their property or face a French invasion. Britain backed the idea of leaving Portugal up and offered protection. For a while, Dom Joao tried to adopt anti-British policies, but already in November he learned that Generel Junot was marching on to Portugal with 23. 000 men. After the French troops entering Portugal Dom Joao made the decision of leaving Portugal.In late November the regent and an apparatus of 10-15. 000 people left for Brazil accompanied with British ships. The moving of the regent to Rio de Janeiro was a huge step for Brazil and their way to independence and the relationship between Portugal and Brazil was b etter than ever. The establishment of government in Rio de Janeiro ended the monopoly for Lisbon as an actor on exports and imports. Portugal no longer controlled Brazilian products and trade and Britain was the only country allowed to trade with Brazil until the ending of the Napoleon wars.The effects of having the regent in Rio de Janeiro, were great for Brazil. In 1808 the first printing press was published in Rio de Janeiro, furthermore books were released, libraries opened and probably most important; schools were opened which definitely contributed to the political awareness and intelligence. As a sum up on the movement, Brazil was now governed from Rio de Janeiro instead of Lisbon, and the relationship with Portugal was never really re-established. Later, after the liberation of Portugal, Dom Joao was expected back in Lisbon and British ships were sent to accompany they journey.Although Dom Joao had other plans and decided to stay and later on raising the Brazil to the status of Kingdom – thereby being equal to Portugal legally. In response to the decreasing colonial power a liberal-nationalsts opposition raised in Oporto and the Junta Provosoria was proposing a new constitution where the Cortes was to be elected for the Portuguese world. It became clear that the Portuguese intentions with Brazil were only to recapture Brazil and make it serve Portuguese interests. In general all the Portuguese attempts to lower the new status of Brazil and it’s political and economical opportunities were not successful.Trying to re-impose the heavy taxation and tariffs on Brazil only gave the Brazilians and even bigger incentive to gain independence. Independence Dom Pedro (son of Dom Joao) was the one to lead the process of cutting all cooperation with Portugal since the elites of Brazil came to the conclusion that it was not an option to keep doing so. This resulted in a combined elite front of Brazilian politicians, no matter political ideologies, to b attle the Cortes and they all swore allegiance to Dom Pedro.Brazilian politicians gained more and more confidence and in 1822 Dom Pedro received the last dispatches from Portugal revoking his decrees, charging his ministers with treason and demanding him back to Lisbon, he declared; â€Å"I proclaim Brazil forevermore separated from Portugal†. It although took some time to expel the last Portuguese men from Brazil. The Portuguese army ended up in Salvador, Bahia after being expelled from Rio de Janeiro. The Brazilian army was huge in terms of numbers but were not strong enough to overtake the Portuguese that consisted of 2. 00 regular troops and a 1. 500 men militia. The Portuguese had a major naval squadron stationed in Bahia, and therefore being in total control over the sea. Therefore Dom Pedro asked for the assistance of Lord Cochrane, a super successful frigate captain who had already played a major role in the independence of Chile in 1818. In 1823 Cochrane gathered a 9 ship Brazilian naval squadron for the blockade of Bahia and it was probably more reputation than actual force that made the Portuguese evacuate Bahia on June 2nd. The last Portuguese troops leftBrazil in March 1824 and Cochrane afterwards went to Rio de Janeiro to receive the title of Marques de Maranhao. Conclusion: The Brazilian independence was as mentioned earlier a pallet of many events and actors influencing the Brazilian population as well as the Portuguese. Brazilian demography and population size was important, not to mention the British, who played a large role all the way as an external actor. The moving of the regent to Rio de Janeiro and the Cortes helpless attempt to regain the former status of Brazil was definitely another factor influencing.Portugal as a nation was a declining European economy with trade deficits without Brazil. Also Brazil was not ruled by Portugal in the military way, and Portugal was only supplying the social stability in terms of a legal system. Therefore it makes no sense in itself for why Brazil should be ruled by a minor state compared to them selves. In my opinion the movement of the regent was one of the major events leading a much more joint operation and giving the Brazilians the local identity that led them to finally gaining independence in 1822.

How to Write an Art Critique Essay

How to Write an Art Critique Essay Writing an Art Critique Essay What is an art critique essay? How to start an art analysis Tips on how to start How to write an outline How to write a thesis for an art critique essay How to write an introduction Tips on how to write an introduction and thesis How to write body paragraphs Tips on body writing How to finish an art critique essay Tips on conclusion writing Tips on revision Art critique essay sample (Dance of Life) While in college students are expected to be professionally equipped with the necessary writing skills in order to be proficient in essay writing. Unlike high school, paper writing is a mandatory task in college. One cannot opt not to write since it is part of their academic progress and it reflects greatly on their performance. When writing an essay, every student is expected to know what type of paper they are writing and what is required for that essay. Though every paper has almost the same structure, it is essential to know and understand that they are written for different purposes. What is an art critique essay? Many students find writing rather challenging due to the difficulty of comprehending what the paper requires. Before you start writing any essay, it is important that you first know the kind of essay you are writing. An art critique essay is a paper comprising detailed analysis and evaluation of an artwork. Additionally, it is through the analysis that you comprehend the goal of the artist. When one is asked to analyze an artwork, the observations he would come up with will be different from that of another person. Writing an art critique essay might be rather problematic to some students but since its features are similar to that of any other paper, one can easily be able to handle writing one. The features of an art analysiss structure include: An introduction. This is where you give basic information about the artist, the art and the features of the artwork such as title, materials used and location. A thesis. This is where you come up with an argument about the piece of art. This will help reflect your vision on the piece of art. A body. This is where you fully describe the intent of the artist. You can also explain the artwork from your first impression and reaction. A conclusion. This is where you provide your evaluation of the piece of art. Through your analysis and interpretation, coming up with a final judgment is quite easy. How to start an art critique essay To start writing an art analysis, you need to understand its main features. Additionally, this will help you establish a clear and precise outline which simplifies the writing process. Below are some tips to consider before starting writing an art critique essay. Tips on how to start Identify the theme being communicated in the art. This is the first step when writing an art critique essay. It helps you have an idea of what the piece of art is about. Create an outline. This will help you recognize the artist and the features of his work; the materials used and the location. Develop a thesis statement. This is essential as it will help you have a guiding idea reflecting on your paper from your impression and reaction of the art. How to write an outline Writing the outline of an art critique essay is quite simple if you have an idea on how to start writing it. Establishing an outline enables you to easily write your essay and provide its smooth and easy flow. Creating an outline for an art critique essay is as simple as that of any other essay. It entails an introduction, a thesis statement, a body, and a conclusion. How to write a thesis for an art critique essay A thesis statement is essential in writing an art critique essay. The vitality of developing one is that it not only helps build up your essay but also guide you through writing the entire paper. Moreover, through the thesis statement, your audience will find it easy to read your whole paper. How to write an introduction The introduction of any essay is what shows the beginning of your paper. To write the introduction of an art critique essay, you should start with a strong hook which catches the eye of your audience. This will keep them enthused and interested in reading your writing. Tips on how to write an introduction and thesis The introduction of an art analysis shows your audience the beginning of your article whereas the thesis guides them through the entire essay. Below are some tips to consider when writing the introduction and thesis of an art critique essay: Start with a strong hook. This way, your reader(s) will focus on your paper and want to read more of it. Have a clear and specific introduction. This will help your audience understand what your paper is about. Develop a strong thesis statement. This will help you have a guiding notion which will reflect your vision of the artwork. How to write body paragraphs With the help of a thesis statement, you are able to come up with concrete body paragraphs detailing the analysis from the observation you have made. To write good body paragraphs you need to have a full description of the piece of art. Additionally, it is the body paragraphs where you embrace the analysis and interpretation of your work. Tips on body writing Below are some tips to ponder on when writing the body of an art analysis: Begin each paragraph with clear and precise sentences. This makes your article more appealing to your audience and easier to read. Denote your first impressions. This will help you explain the reaction you got from viewing the art piece. Study the features used by the artist. This will help you have the correct choice of words to use when writing. Identify the focus of the work. Identify what captures your most. This will help you discover the artist’s point of emphasis and the purpose of the art piece. Interpret the work. Having identified the purpose of the art piece, interpreting becomes easy. However, you ought to back up your interpretation with evidence from your description and analysis. This will help your audience comprehend your paper easily. How to finish an art critique essay When concluding an art analysis, always remember that you are providing your audience with the final judgment or evaluation of your work. To write the conclusion of an art critique essay, provide a summary of all the information you have gathered from the description, analysis, and interpretation of your art piece. Tips on conclusion writing Below are some tips to put into consideration when writing the conclusion of an art critique essay: Describe whether the art is successful or not. Use your first impression to do it. Explain how you have come up with your evaluation. This will enable your reader(s) understand how you make the judgment. Provide a summary of why you think the art is a success or not. Based on the analysis, interpretation and evidence explain to your audience why you have come up with that evaluation. Tips on revision Going through your paper once, cheking everything is indeed important. The significance of revising your paper lies in ensuring that you provide quality work to your reader(s). It helps you correct your paper and make it exceptional. The following tips are essential when revising your paper: Ensure that the details you have provided are based on the piece of art. Certify that the interpretation you have given has supporting evidence. Warrant that your essay has a smooth and easy flow and that your information is not contradictory. Art critique essay sample The Dance of Life The ‘Dance of Life’ art was painted in 1899-1900 by Edvard Munch. In his painting, Munch presents women dressed differently and seemingly dancing with different men. In the background, there is a sea. The women in the portrait seem to be in different stages of their lives with the one in black seemingly the oldest and thus the most experienced in life. These women, according to Munch, were drawn to symbolize portraits of his lover Tulla Larsen. The image is quite suggestive and seems to hold a hidden message. The different dressing used by the women in the picture symbolized different stages of their lives. The woman dressed in white represents the virgin, the one in red represented the carnal woman and the aged woman in black represents the satanic woman. Additionally, the sea in the background reveals something that is beyond reach. This could mean or represent the uncertainty that engulfs mankind as they live their lives. In addition, this clearly exemplifies the unknown; that which mankind does not know or comprehend about life or that which mankind does not know exists beyond life after death. This indicates that one did not know how far their lives were to go before their deaths. The portrait clearly shows or symbolizes the playing out of earthly life and the varying stages of the same. In the background, a lone woman stands in front of a symbol representing the reflection of the setting sun while multiple men hang around another woman in white. This represents or shows the stage in life where one is on the search for a partner but finds it hard to get one. Looking at the right middle ground, a male figure looks like his using force or trying to forcefully dance with the woman in white who appears to be leaning back. Most people who have analyzed this image seem to believe that the male figure embodies the caricature of the playwright Gunnar Heiberg. The male figure and the female figure in red in the foreground represent Munch and Larsen. They appear to be physically contiguous and symbolically entangled through the shapes of the lower part of their bodies. However, their faces seem to indicate their separation from each other. This clearly shows how separated they are from the moment. In conclusion, the art seems to be a good piece which clearly symbolizes the different stages of life.

Cycles and patterns in the biosphere Research Paper

Cycles and patterns in the biosphere - Research Paper Example The biosphere provides a room where a cycle of biological process like decomposition, nitrogen fixing, photosynthesis of plants and respiration takes place. The ingredients also cycle in a way that they the biosphere allows the living things to take and also return them to the other spheres in a pragmatic way ( Smil &Vaclav 23-58). There are several factors that determine the biosphere which include; water, shelter, light and nutrients. Climatic conditions that vary from different places on the earth also influence the biosphere in a big way. These factors influence the cycles that take place upon the earth like the oxygen cycle, nitrogen cycle, geochemical cycles, biochemical cycle and the photosynthesis process. These processes ensure there is life on earth, for instance, when plants release the oxygen and the animals breathe in oxygen and release back the carbon dioxide that is used for photosynthesis. As a result of the biosphere cycles and process, the earth has not been altered and therefore provide a friendly environment for all living things ( Jorgensen, Sven and Brian 3-20). Oxygen Cycle Its the biochemical process that shows the movement of oxygen from the atmosphere, lithosphere and hydrosphere which is done through the process of photosynthesis ( Alcamo & I E 234-260). As the hydrologic cycle enables movement of water from the sky down to the earth, oxygen also is cycled in a certain pattern in the environment. In the process of photosynthesis, plants use the sunlight energy to convert carbon dioxide, then water into carbohydrates and oxygen. Plants play integral key role in the oxygen cycle because they breathe in carbon dioxide and breathe out oxygen; photosynthesis includes plants that grow in the land areas as well as the water and oceans. There is also a small percentage of oxygen that is produced from photolysis when energy through radiation breaks down the water in the atmosphere and nitrogen oxide into atomic elements, including more compone nts hence leaving some oxygen in the air. Animals breathe in the oxygen produced from the plants in the process of photosynthesis and breath out carbon dioxide through the process of respiration. The carbon dioxide breathed out by animals is therefore released into the atmosphere hence forming the continuous cycle of oxygen. In the process, plants during the day, they use the oxygen to break down the carbohydrates; same as the animals break down the carbohydrates during respiration. For the rate of metabolism to be maintained, plants do absorb oxygen from the air and give carbon dioxide to the air like the animals do. Plants produce a lot of oxygen during the day as compared to the night because of availability of sunlight, although in times whereby plants consume a lot of oxygen during the night, can lead to low oxygen levels in marine areas. Carbon dioxide is also released into the atmosphere when organism decay and bacteria consume oxygen through decay mechanism and process. The cycling process of oxygen also takes a place between the biosphere and lithosphere when the marine biosphere creates calcium carbonate element that contains oxygen. As ( Harman& Rebecca 50-100) points out, the biosphere extracts nutrients from the rock elements which enables a release of oxygen into the atmosphere and that the ozone layer has been created in the stratosphere due to the oxygen that is

Analysis of Organs for Sale Essay Example | Topics and Well Written Essays - 750 words

Analysis of Organs for Sale - Essay Example ntries continue to writhe in harsh living conditions, sometimes even lacking food and shelter, rich people suffering from end-stage renal have more than enough money but lack proper mechanisms to acquire kidneys to save their lives. This is to say that rich people in urgent need of kidneys and have the resources to acquire them, but lack legal means to acquire kidneys speedily since they have to wait their turn in the long donor list (Mackay 2). On the other hand, poor people living in third world countries are largely willing to sell their organs such as kidneys for meager amounts if only to save them from starvation and bankruptcy. MacKay’s primary purpose is to articulate how a legal and regulated organ selling environment will allow both donors and recipients to benefit from organ sale, which is presently conducted illegally and without guarantees to both recipient and donor (Mackay 7). MacKay argues that a legal and regulated organ selling milieu will allow donors, whether in first or third world countries to gain financially from their courageous acts of parting with an organ of their bodies. At present, the organ selling business is tilted in favor of the recipients, doctors who perform the operations and agents who arrange for the operation, placing the donors at a disadvantageous position since they receive amounts as low as $1,000 for selling a vital part of their bodies. With regard to the quality of MacKay’s argument, it is evident that she is quite passionate regarding the topic of organ sale. MacKay effectively articulates her stance, using emotion to exemplify her key points and stances. The argument aims at instigating emotional responses such as compassion, empathy and sympathy towards both organ donors and recipients who suffer immensely in the current organ sale environment. The argument draws on the morality of allowing both kidney donors and recipients to benefit from a legal and fully regulated atmosphere in which they can purchase and

The Violence Of Voice Essay Example | Topics and Well Written Essays - 4250 words

The Violence Of Voice - Essay Example To this day, the only thing that Marine Lance Corporal Eddie Dee Franco can remember about the man who drove past him on the morning of October 23, 1983, was like "he looked directly at me [and] smiled ...". A few seconds later, at 6:22 am, the smiling driver rammed his bright yellow, explosive truck into the Marines' headquarters in Beirut. The subsequent explosion was later identified as the most powerful non-nuclear explosion since the Second World War. 241 Americans were killed, crushed, as the whole structure collapsed to the top of sleeping Marines. They were killed by an enemy that could not be stopped. Not because he had any technological or traditional advantages over his opposition, but because he was completely committed to his destruction. He was a suicide bomber. But who was the suicide bomber? What does he/she represent, and what would force him to kill himself and so many other people? Hezbollah quickly claimed the credit for the attack, and subsequent investigations l ed the US authorities to believe that this was true. Hezbollah, considered a terrorist organization by the US State Department, is a Muslim Shiite group that often resorts to violence to advance its political goals. Founded in 1983, the organization grew out of a population enraged by Israel's invasion of its country. The Marine Corps was moved to Lebanon as part of the multinational peacekeeping force by President Regan in 1983. The goal of the peacekeepers was to help stop a huge amount of violence along the border between Lebanon and Israel.... Terrorism, as defined by Title 22 of the US Code, Section 2656f (d), is an act of "premeditated, politically motivated violence perpetrated against noncombatant targets by sub-national groups or clandestine agents, usually intended to influence an audience." This definition clearly fits things such as the attacks on the WTC and the Pentagon on September 11, 2001 and a separate 1983 suicide attack in Beirut, which targeted the US embassy. In these cases, the victims of the attacks were civilians ("noncombatants"). Because of this, the above definition does NOT fit for the Beirut bombing that is discussed in this paper, which was an unconventional attack on United States military forces, specifically the Marine Corps. Beirut 1983 To this day, the only thing Marine Lance Corporal Eddie DiFranco can recall about the man who drove a truck past him on the morning of October 23, 1983 was how "he looked right at me [and] smiled". Seconds later, at 6:22am, the smiling driver rammed his bright yellow, explosive laden vehicle into the Marine Headquarters at Beirut. The blast that followed was later determined to have been the single most powerful non-nuclear explosion since WWII. 241 Americans were killed, crushed as the entire structure collapsed on top of the still sleeping Marines. (U.S. Marines, 2005, n.p.) They were killed by an enemy who was impossible to stop. Not because he had any technological or traditional advantages over his opposition, but because he was completely committed to bringing about his own annihilation. He was a suicide bomber. But who was the suicide bomber What did he / does he represent, and what would push him to kill himself and so many other

Best companies to work for Essay Example | Topics and Well Written Essays - 2250 words

Best companies to work for - Essay Example Additionally, the company also engages in advertising services, operating systems provisions hardware and enterprise product selling. People think of Google as the number one search company on the internet; it acquired that reputation by helping people find the right thing, summarizing it, and allowing them to go deeper. The company has an auction-based system of running ad words where the number of click-throughs generates revenues for users and itself. Furthermore, Google has an open source software platform; this relies on the Android system and enables users to apply it in various elements of service. It also has a range of products for business enterprises as well as a mobile segment of wireless services. Zappos is an internet retailer that specializes in the sale of shoes; it is recognized as the biggest online shoes store in the world. The firm started in 1999 under the leadership of Tony Hsieh, who is the current CEO as well as Nick Swinmurn. The organization was acquired by Amazon.com in a deal worth $1 billion, but retains its usual operations, leadership and independence. The firm is mostly known for its customer service with call-center employees having the freedom to use their own scripts in order to meet consumer needs. Google started in 1998 under the leadership of Larry Page and Sergey Brin; the firm later had one of the most successful public offerings with a record $1.67 billion being raised in the process. Currently, the firm has about 25,507 employees who enjoy working for the organization owing to its challenging environment as well as its casual approach to work. Likewise, Zappos now employs about 38,421 employees who enjoy the autonomy they access at work as well as the freedom. Google is a highly innovative company that models its human resources practices using this approach as well; everything in the company’s people management follows this strategy. First, of all its overall approach to people

Impact of Economic Crisis on Tourism: Literature Review

Impact of Economic Crisis on Tourism: Literature Review Literature review on how economic crises affect tourism Hospitality industry affected by crises such as the economical one theses days. Customers buying decisionPower influenced when they want to travel by crisis or financial aspects. Affect on arrivals, expenditures, number of nights stayed, volume due to a crisis (economic and financial)? Explain law of supply and demand, and give a model related to hotels or tourism if possible. The impact of crises, particularly economic crises, on the tourism and hospitality industries is illustrated sharply by Watkins (2002), who details how the depressed economy of the United States following the dot com crash led to a rapid decline in the American long haul public transportation system, with significant implications for the US tourism and hotel industries. In addition, not only did the weak economy in 2000 and 2001 create issues in the industry, but the attacks on the 11th September 2001 dramatically decreased travel across the country. However, Watkins (2002) demonstrates that this also led to customers exercising greater power when making their buying decision, with many companies choosing lower class options for business travel, and tourists using the power of the Internet to look for the lowest air travel prices. In addition, the economic and terrorist crises actually benefitted US low cost carriers, allowing Southwest Airlines to reach a critical mass of services, and hence take on the major flag airlines such as American Airlines and Delta. Indeed, the evidence indicates that during a significant economic crisis, the tourism industry shrinks, but changing consumer preferences tend to minimise the impact of this shrinking, and allow some sectors to grow. Looking at the current economic crisis, Clausing et al (2007) report that many travel executives are confident that the industry as a whole will survive the current recession, and even emerge stronger, and with higher net profits than originally forecasted. This is further supported by Taylor (2008), who reports that whilst sales of traditional holidays in the UK country fell by a quarter over the summer of 2008, with many predicting a further 12 per cent fall over the summer of 2009, this reduction in capacity will provide future benefits to the industry. In particular, the reduction is expected to result in an six or seven percent increase in prices in 2009, which will help the surviving agencies and operators to boost their profits and secure their operations. However, whilst widespread national or international crises, such as the one occurring at the moment, offer opportunities for some firms in the industry; localised crises can have a devastating impact on arrivals, expenditures, and volume in the local area. The Economist (2003) details the impact of the outbreak of severe acute respiratory syndrome, SARS, on the economy of Hong Kong where it was most concentrated. In Hong Kong at the height of the outbreak, hotel occupancy fell by almost 80 per cent and the two main passenger airlines: Cathay Pacific and Draganair, lost more than 60 per cent of their traffic. Restaurants and hotels in the city also saw almost no economic activity, and retail prices continued their falls which were initiated by the Asian financial crisis in the late 1990s (The Economist, 2003). The Asian financial crisis itself was a significant one, and had a major negative impact on tourism across the industry, particularly amongst Asian airlines which lost many of their business class passengers. However, in this case the economic crisis created a fall in demand which acted as a catalyst for a significant change to the supply side of the industry (Sadi and Henderson, 2000). In particular, the Asian airlines recognised the need for high levels of adaptability in their supply of services, including the need to be flexible around costs in case of falls in revenue. The supply side pressures led to an increasing extension and consolidation of the various strategic alliances in the industry, as well as organisational reorganisation and the adoption of new technologies. These changes allowed the most successful players in the industry to weather the crisis and gave them the potential to emerge from it in a stronger situation (Sadi and Henderson, 2000). Indeed, even major crises can provide a boom for some tourist activities in the region where the crisis occurs. This can be seen in Pearce’s (2001) analysis of the development of the New Zealand tourist industry during the 1990s, which was strongly affected by the Asian economic crisis. As a result of this crisis, only the most resilient hotels, airlines and other tourist offerings were able to thrive, hence creating an industry able to rapidly adapt to changing tourist tastes and market conditions. This led to New Zealand developing one of the most diverse and complex tourism industries in the region, giving it significant appeal to a wide range of tourists (Pearce, 2001). Finally, whilst the tourism industry can be strongly damaged by economic crises, it can also reap the benefits of events which occur as a reaction to said crises, or from attempts to resolve them. This is demonstrated by Bue-Said (2008) who claims that the victory of Barack Obama in the US presidential elec tion will tend to be of significant benefit to the tourism industry in the United States: not only will Obama’s proposed rescue package for the US economy stimulate tourism, but as the first African American President of the United States, Obama may well be a tourist attraction himself. References Bue-Said, J. L. (2008) Black clouds could be lifting. Travel Weekly; 14th November 2008, p. 26. Clausing, J. Baran, M. and Compart, A. (2007) Industry is upbeat despite credit crunch. Travel Weekly; Vol. 66, Issue 38, p. 16. Economist (2003) In intensive care. Economist; Vol. 367, Issue 8321, p. 20. Pearce, D. (2001) Tourism. Asia Pacific Viewpoint; Vol. 42, Issue 1, p. 75. Sadi, M. A. and Henderson, J. C. (2000) The Asian economic crisis and the aviation industry: impacts and response strategies. Transport Reviews; Vol. 20, Issue 3, p. 347-367. Taylor, I. (2008) Holidays out of UK down by a quarter. Travel Weekly; 14th November 2008, p. 2-3. Watkins, E. (2002) Another Threat to the Hotel Industry. Lodging Hospitality; Vol. 58, Issue 12, p. 2. Methods for Business Analysis: PESTLE and Porters Five Methods for Business Analysis: PESTLE and Porters Five According to Johnson scholes (2005, Page 9) strategy is the direction and scope of an organisation over the long period, ideally which seeks to match its resources to its changing environment and in particular its markets, customers or clients so as to meet stakeholders expectations. Strategy is viewed as a link between the firm and its environment (Grant, 2008). For a strategy to be successful it should be in harmony with the firms internal environment such as goals, values, resources, capabilities and systems, and the external environment in which it operates. Developing effective strategies cannot take place without firstly (Vignali et al, 2003) analysing the external environment in which the company operates. Vignali Vrontis, (2004) further suggested that environmental scanning of both the external and internal environment is necessary to formulate the strategy to reach their objectives. For an organisation it is important to analyse the macro environment which comprises of political, social, technological and economical issues; industry experts use PESTLE to analyse this macro environment. PESTLE is a tool used to analyse the external business macro environment in identifying how future trends might impact on organisations within an industry. Macro environment factors will impact to a greater or lesser extent on all companies in the business environment (Johnson Scholes, 2008). Pestle stands for Political, economical, social, technological, legal and environmental. Political- legal, factors include antitrust regulations, environmental protection laws, tax laws, foreign trade regulations, stability of government, European issues ;Economical factors such as GDP trends, interest rates, money supply, inflation rates, unemployment levels, exchange rates, foreign trade regulations; Sociocultural- lifestyle changes, consumer activism, career expectations, demographics; Technological changes such as New products, internet, telecom, networking. An example of PESTLE ANALYSIS for Airline Industry The political factors such as government support for national carriers, security control, restrictions on migrations will have a major impact on the industry. Economic factors such as national growth rates, fuel prices, recession, employment affects the airlines business. Social factors such as consumer spending, international holidays and International student exchange programmes, Olympics directly increase the sales of the business where as in technological factors such as fuel efficient engines, security check machines, online ticketing systems and environmental issues such as noise pollution, carbon emission regulations changes in any of the above factors will have a impact on the airlines industry. According to (Johnson Scholes, 2008) it is very important to find the key drivers for change rather than overwhelming on all the details of the environment factors, as the key drivers may vary within industries. The external forces impact the immediate environment (Johnson et al, 2005) creating competitive forces on the organisation in the industry. It is very important for managers to be aware of the companys environmental factors, competitive forces in the industry, which showcase the attractiveness of the industry and the success or failure of a particular company (Mintzberg et al, 1998). These environmental factors can be categorised either as opportunities or threat and are included in the strategic formulation. Porters five forces: Porters five forces model provides a useful basis to examine the extent of competition in an industry. Attractiveness of an industry with competitive forces can be identified with the help of five forces framework. The profit potential of an industry can be determined by collective strength of the five forces (Mintz berg et al). The five forces are: threat of new entrants, threat of substitute products or services, bargaining power of suppliers, bargaining power of buyers and rivalry among existing firms. Customers, suppliers, substitutes, and potential entrants are all competitors to firms in the industry (Porter, 2004, 2008). If all these forces are strong, the more limited is the ability of established companies to raise prices and earn greater profits (Wheelen Hunger, 2002; Hagen, 2010). A company can earn greater profits if there is a low competition force in the industry and a high competitive force can be viewed as threat since it may reduce profits. Many authors Johnson et a l, 2008; Mintzberg et al,1998 ;Wheelen Hunger, 2002 ; Thompson Martin 2005;Grant, 2008 have used the porter five forces frame work in the academic texts. Threat of new entrants: New entrants bring new capacity; desire to gain market share and substantial resources (Mintzberg et al, 1998). The threat of entry depends on the height of barriers (Porter, 2004) and the reaction from existing competitors. Some of the entry barriers are Economies of scale: Economies of scale prevent the entry by forcing the potential competitor to come in on a large scale or to accept cost disadvantage. As the existing firms gain economies of scale through mass production and standard products from the suppliers there by enjoying lower cost per unit. Product differentiation: Existing firms have a brand differentiation and customer loyalty which has achieved by creating value to the customer, Differentiation creates a barrier to entry as the potential competitors needs to spend heavily to gain the market. Capital requirements: Capital requirements create a barrier to potential competitors as they need to invest huge amount, although it creates a barrier, if the returns are attractive then the potential competitors may enter the industry. Cost disadvantages independent of size: established companies enjoy cost advantage, which is not available to the potential competitor, as the existing firms have proprietary technology, availability of best raw materials, proprietary product knowledge Access to distribution channels will deter the entry of potential competitors and even the government regulations which prevents or limit entry into certain industries by restricting access to raw materials. Rivalry among existing firms: Rivalry among existing competitors takes place to gain market share from each other in the industry. The intensity of rivalry depends on several factors such as Number of competitors: if the competitors are equal in size there would be high rivalry as all the competitors try to gain dominance in the industry. Rate of industry growth: slow growth leads to price wars to gain market share. Height of exit barriers: its the opposite side of entry, as the firms investments in specialised assets, or managements loyalty (Porter, cited in Mintzberg et al,1998) huge amount in a particular business, keeps companies in market even though if they are running in loss or earning low returns. Bargaining power of buyers: Buyers may be the end consumer. Buyers compete within the industry by reducing the price and demanding for higher quality of products and services and playing competitors against each other. A buyers group may be powerful if the following factors hold true. Switching cost locks the buyer to particular sellers; on the other hand the buyers power will be improved if the seller faces switching cost and it earns low profits, thereby creating great incentive to lower purchasing cost. Buyers can threaten to enter the industry partially and pose a credible threat of backward integration and bargain to bring the prices down. Bargaining power of suppliers: The organisations that produce inputs such as material and labour in to the industry are called suppliers, these suppliers can affect the industry as they have the capability to increase the price or reduce the quality of the goods and services. The supplier group will be more powerful if they have few substitutes in the industry and if the product is functional. A supplier group will be more powerful if they are dominated by a few companies. Firms may pursue a backward integration strategy to gain control of suppliers, but this strategy will be effective when the suppliers are not reliable and charging high prices or not meeting the deadlines. Pressure from substitutes: It is the competition stirred from products outside the industry. According to Porter (2004), substitutes are the products that can serve the same purpose and depends on the willingness of the buyer. They have a tendency to attract a considerable proportion of the market volume and decrease the probable sales volume of the existing players. Also Porter (2004), states that, the price elasticity of a product is affected by substitute products if there are more number of substitutes available, the demand is more elastic since customers have more choices. Limitations: Porters five forces model is a strategic tool that is utilised to identify if a new business, product or service has the potential to be profitable. However, it is important to understand that this model has further limitations in current market environment, since it visualizes somewhat still market structure. Porters model is formerly based on the economic situation in the 80s with tough competition and comparatively stable market structure; it is not able to consider the new business models and viability of the industries like dynamic market entrants and technological innovations which will entirely alter the business models within a small time. For example, computer and software industry is considered highly competitive. However, Five Forces Model is of limited value as it represents nothing more then the snapshots of moving pictures, since the structure of the industry is persistently transformed by innovation. Therefore, as stated by Kippenberger (1998) and Haberberg Rieple (2001), it is not prudent to develop strategy only on the basis of Porters Five Forces Model and should also be examined in addition to other strategic frameworks of SWOT and PEST analysis. Moreover, many academics and strategist have repeatedly challenged Porters framework. According to Coyne Subramaniam (1996), there are three ambiguous assumptions that underlie the five forces: That buyers, competitors suppliers are unrelated and do not interact and collude. That the source of value is structural advantage (creating barriers to entry). That uncertainty is low, allowing participants in a market to plan for and respond to competitive behaviour. In mid 1990s an important extension to the Porters Model was found with the help of the Game Theory (Brandenburger Nalebuff, 1995). The concept of Complementors also referred to as the 6th force was added, which helped in explaining the reasons behind strategic alliances. For example tourism industry and the airline industry are complementary industries. Also it is perhaps not reasonable to assess the attractiveness of an industry autonomous of the resources a company brings to that industry. Therefore to develop a more sound strategy for a firm a Resource Based View (RBV) should be used together with this theory (Wernerfelt, (1984); Rumelt, (1984)). The model should be adopted with the knowledge of its limitations and their use as a part of a bigger framework of management tools, techniques and theories. The five forces determine industry profitability as they influence cost, prices, and investments of firms in an industry and the elements of return on investment (porter, 1990), even though it is criticised but it is still one of the widely accepted model to analyse the competitive forces. After identifying the forces affecting competition and their causes in the industry, the firm will be in a position to identify its strength and weakness relative to that industry. Resource based view (RBV): Resource Based View (RBV) is an economic tool utilized to identify a firms potential key resources. It is more frequently linked with the work of Prahalad Hamel (1990); Rumelt (1991); Grant (1991) and Peteraf (1993). It has an inside-out approach since it deals with the competitive environment facing the organization. Therefore, its beginning point is an organizations internal environment. According to Draft (1983) cited in Barney (1991, p. 101), firm resources include all assets, capabilities, organizational processes, firm attributes, information, knowledge, etc; controlled by a firm that enable the firm to conceive of and implement strategies that improve its efficiency and effectiveness. According to Mahoney Pandian (1992); Hooley Greenley (2005) and Smith Rupp (2002), RBV of a firm describe its capability to delivering sustainable competitive advantage while the resources are managed in way that the end product cannot be replicated the competitors, hence creating a competitive barrier. Barney (2001), states that RBV explains that a firms sustainable competitive advantage is reached by virtue of unique resources, while these resources have the characteristics of being rare, valuable, inimitable, non-tradable, non-substitutable as well as firm specific. According to Prahalad Hamel(1990) cited in Thomspon Martin, Once the core competenecies are developed in the organisations they should be exploited and these core competencies should be flexible and responsive to the changing customer demands in market. The limitation of the resource based view is that it says very little on how resource can develop or change over time (Henry, 2008). The self-motivated role played by individuals within organisations is often assumed to be obvious and therefore rarely addressed. According to Priem Butler (2001), resource based view of strategy lacks details and hence is difficult for organisations to put into practice. Value chain analysis: The concept of value chain was developed in 1980 by Michael Porter, also known as value chain analysis. Value Chain helps in analysing specific activities so that a firm can create value and competitive advantage. Its a chain of activities for a firm operating in a particular industry. Every organisation has certain activities that link together to increase value of the business and these activities form the organisations value chain. According to Lynch (2003), these activities may include purchasing, manufacturing of products and distribution marketing of the organisations products and services. The competitive advantage in value chain is obtained from two sources: (i) differentiation advantage: customer perceives more value from the firms product, and (ii) low cost advantage: a firm provides the product or service at a lower cost than the average market cost. According to Svensson (2003), the value for the final customer is the value only in its theoretical context and not practical terms, which is a limitation of the model. The true value of the product is measured only when it reaches the final customer. Many academics and researchers have questioned the model and its applicability in context of the service industry. Generic strategies: TARGETING AND POSITIONING Positioning determines the profitability of firm in the industry. A firm that positions well in the industry may earn high rates of returns even though if the industry structure is unfavourable (porter, 2004 Pg. 11). Michael porter proposes 2 generic competitive strategies for outperforming other corporations in a particular industry: lower cost and differentiation (Wheelen Hunger, 2002) These competitive advantages combined with scope of activities, for which the firm seeks to achieve them lead to three generic strategies for by performing above there average in an industry: cost leadership, differentiation and focus (porter, 1990) Lower cost and differentiation strategies seek broad mass market while focus strategies aim at niche (narrow) market. The diagram below represents the porters generic strategies Cost leadership and differentiation strategies seek competitive advantage in a broad range of industry segments while focus strategies aim at cost advantage in the narrow segment. The focus has two variants, cost focus and differentiation focus. Cost leadership: This strategy focuses mainly on gaining competitive advantage by having the lowest cost in the industry (Porter, 2004), Mintzberg et al, 1998; Johnson et al 2008). According to (Malburg, 2000) to achieve the low cost benefit, the firm should have low cost leadership, low cost manufacturing and low work force strategies but (Hyatt, 2001) states the firms should have a large market share to gain the cost advantage, contrary to this Malburg (2001), Davidson, (2001) state that the cost leadership can be achieved by mass production, economies of scale, product design, R D, access to raw materials, proprietary technology, mass distribution. Having a low cost position yields the company above average returns even if they have strong competitive advantage. But according to porter (1985), only one firm in the industry can have the advantage of cost leader but Malburg (2000) stated that competitors fight through low cost leadership roles. Since low cost leadership firms have bigger market shar e, they will have high bargaining power with suppliers and enjoy above average on investments( Wheelen Hunger,2002) contrary to this( Cross, 1999) states cost leadership have certain disadvantages, as they create little loyalty to the customers and if the firm reduces the prices it may loose profits. Differentiation: The second generic strategy, companies using this strategy focus to be unique in the industry by offering products or services which are highly valued by buyers (Porter, 2004; cross, 1991; Hyatt, 2001). Differentiation is done by tailoring the customer needs and charging a premium for the customisation in the market. Differentiation strategy is more likely to generate revenue higher profits than low cost strategy as it creates a defensible position (Porter, 2004. pg .37) for coping with five forces. The customer loyalty and need for uniqueness creates a barrier of entry for potential competitor (Wheelen Hunger, 2002, Porter, 2004).According to (Mc Cracken, 2002) the key step in developing a differentiation strategy is to find how the company is different from the competitors. Mc Cracken Davidson suggested that the differentiation can be the market sector, quality of work, product, delivery system and the marketing approach and to be effective the message of differentiation should reach the end users. (Hyatt, 2001) says that firms must add a premium to the cost when using differentiation strategy however Hlavacka et al (2001) argued that cost and prices are not considered as the ma in focus but on the other hand Cross (1999) stated that since customers are loyal to the company and are willing to pay the higher price for its product. Focus: According to Porter; Davidson, (2001); Cross, (1991), the firms which follow this strategy target a specific segment of the market, this strategy is completely different from the others as it relies on narrow competitive scope in an industry (porter), the company can focus on a selected group of customers, geographical area, product range, focus strategies are effective when consumers have preferences and if the niche market is not recognised by rival firms. The focus strategy has two variants. Cost focus: Firms seeks cost advantage in the target market segment. Cost focus is a low cost competitive strategy and exploits cost behaviour differences in some segments. In using this strategy the company seeks a cost advantage in its target segment. Differentiation focus: Firms seek differentiation in its target market. Differentiation exploits needs of buyers. According to Wheelen Hunger (2002) there are various risks involved in implementing competitive strategies, none of the strategy guarantees to achieve success and some companies implemented porters strategy and failed to sustain the strategy. Some companies that try to attempt cost leadership and differentiation is stuck in the middle (porter). Helms et al, 1997 says that there is much debate on using two generic strategies at the same time. But according to Porter differentiation and cost leadership are mutually exclusive (Porter), on the other hand Helms et al (1997) found companies that used combination strategies have higher returns on investments. Ansoff Matrix The Ansoff product/market growth matrix Ansoff, (1988), cited in Johnson et al(2008), provides four alternative directions for strategic development, according to this model the firm can decide their strategy depending on the resources. This matrix helps the firm to determine the growth strategies of the firms. Market penetration: The strategy of increasing the sales in the current market with the existing products. They spend heavy budgets on advertising to create customer satisfaction and to attract the customers from the competitors, there by creating a high competition. Product development is the strategy of increasing sales with the development of current product or by developing new product. Developing a new product in the current market needs lot of innovation as they should match the customer taste. Market development is the strategy of increasing sales of the existing products in a new market attracting new customers, moving to new geographical area, new segments. Diversification takes the firm completely away from the existing market and the existing products. Diversification takes place when new products are developed and sold in new markets. Diversification allows the firms to spread the risks in a wide array of markets. Swot Analysis: Swot is an acronym of strengths, weakness, opportunities and threats. Scanning of external environment STEP, Porters five forces, for opportunities and threats and internal environment such as resources, capabilities, financial, marketing, value chain, technology for strengths and weakness is an important part in developing strategic planning. According to Vrontis, (1999), it is very important if the companies want to capitalise on their strengths and minimise weakness, exploit market opportunities as they arise and avoid threats. SWOT gives us the key issues that may impact on strategy development (Johnson et al, 2008). It can also be used to convert weakness into threats and threats into opportunities. RYAN AIRWAYS AND BRITISH AIRWAYS They would like to understand the underpinning logic of the strategy choices/generic strategies available to them and you have asked you to provide some detailed illustrations from the airline industry. The product/service differentiation visions and strategies of SIA, BA and UAL, as they prepare for the new millennium, provide interesting contrast and comparison insights and lessons on product/service differentiation for the industry as a whole SIA is strategically positioned in the premium service, quality and value market segment of the international airline industry. Service is the raison de tre of SIA, and at the heart of its service reputation is the Singapore Girl. Since the late 1980s, SIA has always held the view that: The airline industry is, by its very nature, a service industry. In a free market, the success or failure of an individual airline is largely dictated by the quality of the service it provides (Harvard Business School, 1989). http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/2610310604.html#2610310604001.png References Porter, M. 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Understanding Strategic Management. Oxford University Press. Priem, R.L. and Butler, J.E., (2001). Is the resource based view a useful perspective for strategic management research? Academy of Management Review, Vol.26 No.1. pp. 22-40. Lynch, R., (2003). corporate strategy.3rd ed. London: FT Prentice Hall. Svensson, G., (2003). Consumer driven and bi-directional value chain diffusion models, European Business Review, Vol. 15, No. 6, p. 390-400. Allen.R.S, Helms.M,(2004) Linking strategic practices and organisational performance to porters generic strategies, Business process management journal ,vol. 12 No.4 ,pp.433-454. Executive summary This report provides the strategic tools and techniques used in formulating strategy. This report starts with the external analysis of macro environment by using PESTLE and industry analysis to identify the profit potential by using the porters five forces frame work. The external analysis is carried to identify the threats and opportunities in the operating environment. Internal analysis of the firm is carried out to identify the strengths and weakness of the firm using by using Porters value chain, Resource based view. Porters three generic strategies have been explained for positing of the firm and Ansoff growth/productmatrix is also explained. An overview of ryan airways and british airways has been provided with and to identify then internal analysis frameworks using RBV , porters value chain and porters generic strategies.